DC couple who are Redskins fans created song used in anti-Redski - DC News FOX 5 DC WTTG

DC couple who are Redskins fans created song used in anti-Redskins name ad

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Photo: DoppioMusic.com Photo: DoppioMusic.com
WASHINGTON - It's the ad everyone is talking about-- but here's something you might not know.  The song used in the anti-Redskins name spot that aired during Tuesday's NBA Finals game was written by a couple from the D.C. area.

Tim Cretella and Brittany Yates are a singing-songwriter duo known as Doppio, and they live in Alexandria.  The song, which is called The Battle, was written four years ago, but they say they did not write it about the Redskins, or for the group behind the ad (The National Congress of American Indians).  

In fact, the song has words, and is about a metaphorical battle fought in life.  They tell FOX 5 it wound up in the controversial ad through their publishing company, Spirit Music.  Cretella and Yates say Spirit got what is known as a brief through an ad agency, which was searching for a song to use in the ad.  In the end, their song fit the bill.

The ad was originally set to air during the Super Bowl, but it didn't gain the funding in time.  They are both lifelong Redskins fans, and Tim says he was actually making chili when he heard it played under the ad for the first time.  It wasn't until he called his publishing company that they learned their song had been chosen.

In less than 1 day, the ad had more than 1 million views on YouTube.  That's now up to 2.4 million-- after the commercial aired Tuesday night in seven cities.

Tim and Brittany say they're neutral on the name change issue, but they agree the song does support the commercial.  They have another song that is airing as part of a Visa commercial in Hong Kong-- and again, they say, it wasn't written for that purpose, but the ad's creators thought it was appropriate and selected it.  In terms of the Redskins ad, they could have opted not to participate, but they'd have been turning down lots of exposure to their music, which is valuable in their industry.

Tim and Brittany say they've got lots of friends who don't support the Redskins name change, but they've been nothing but supportive of their involvement in the ad.  

More on Doppio:
http://www.doppiomusic.com/
Twitter: @DoppioMusic

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