Spanish ads to run on MetroCards - DC News FOX 5 DC WTTG

Spanish ads to run on MetroCards

Posted: Updated:
MTA ad MTA ad
MYFOXNY.COM -

Habla espanol?

The Metropolitan Transportation Authority issued a Spanish-language advertising campaign on MetroCards.

250,000 MetroCards were purchased by the immigration law firm Youman, Madeo & Fasano LLP to promote their law firm and a television show the firm produces called Hablando De Inmigracion, which means talking about immigration.

This will be the first time a MetroCard advertisement will be in a language other than English since the MTA started using advertisements on the back of MetroCards in 1995. The MTA began selling space on the card's front face in 2012. MetroCard advertisements range between 25 and 45 cents per card with a minimum print run of 250,000 cards.

"We're very pleased by the continuing high level of interest that advertisers are showing toward the MetroCard as a medium for promotions," MTA spokesman Paul Fleuranges said in a news release. "This confirms that our decision to relaunch the MetroCard advertising program was the right move. Advertisers can continue to leverage the MetroCard as a vehicle to communicate to our diverse customer base."

  • Manhattan NewsManhattan NewsMore>>

  • Official: NYPD body cameras are 'win-win'

    Official: NYPD body cameras are 'win-win'

    Thursday, August 21 2014 9:02 PM EDT2014-08-22 01:02:35 GMT
    Public Advocate Letitia James says a 3-ounce camera, if used correctly, could be a key tool in improving community and police relations. She showed off one of the cameras she believes NYPD patrol officers need to be wearing. She said that the cameras would be a "win-win" for the public, transparency, police accountability improving police community relations, reducing civil liability.
    Public Advocate Letitia James says a 3-ounce camera, if used correctly, could be a key tool in improving community and police relations. She showed off one of the cameras she believes NYPD patrol officers need to be wearing. She said that the cameras would be a "win-win" for the public, transparency, police accountability improving police community relations, reducing civil liability.
  • Pediatric cancer awareness

    World Trade Center to go gold

    World Trade Center to go gold

    Thursday, August 21 2014 8:48 PM EDT2014-08-22 00:48:12 GMT
    Like so many teenagers, Shelby Huff was hung up on getting abs until one day two years ago when she realized looking good was not as important as feeling good. She was doing sit-ups when suddenly she developed huge bruises on her legs. Shelby was diagnosed with a deadly bone marrow disease.
    Like so many teenagers, Shelby Huff was hung up on getting abs until one day two years ago when she realized looking good was not as important as feeling good. She was doing sit-ups when suddenly she developed huge bruises on her legs. Shelby was diagnosed with a deadly bone marrow disease.
  • Manhattan fire hydrant earns more money than average American

    Manhattan fire hydrant earns more money than average American

    Thursday, August 21 2014 4:18 PM EDT2014-08-21 20:18:03 GMT
    One Manhattan fire hydrant has turned into a cash cow for the city.It's become a celebrity in revenue generator and it does not ask for sick days, gets no health benefits, and no 401(k). Yet it brings in tens of thousands of dollars for the city each year.The old hydrant is so notorious, it's got a personalized sign.. It sits across from 152 Forsyth St. and is a local legend.In just an eight month period the hydrant has caused drivers to get hundreds of tickets.The issue that catches drivers ...
    One Manhattan fire hydrant has turned into a cash cow for the city.It's become a celebrity in revenue generator and it does not ask for sick days, gets no health benefits, and no 401(k). Yet it brings in tens of thousands of dollars for the city each year.The old hydrant is so notorious, it's got a personalized sign.. It sits across from 152 Forsyth St. and is a local legend.In just an eight month period the hydrant has caused drivers to get hundreds of tickets.The issue that catches drivers ...
Powered by WorldNow
Untitled

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices