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Your digital shadow, a viral marketing campaign exposes your digital life

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PHOENIX (KSAZ) - How much of your life do you put on Facebook? Even if you keep a tight lid on your personal life online there are back doors to your personal information.
    
A new viral marketing campaign for a video game exposes your vulnerabilities using your Facebook page.
 
In the new video game  "Watch Dogs", the player is a hacker who has to infiltrate a super connected Chicago of the future by hacking into things like people's online lives.

To promote the game, the creators launched digitalshadow.com that scours your Facebook page to show what a hacker might be able to learn about you.

From Lori Weeks's Facebook page, the site was able to pick out things like whom she cares about the most.
 
"Its my kids, my boyfriend, it is my best friend, my sister," she said.
 
The site labeled certain friends as liabilities and stalkers. "Yes, my mom is my Facebook stalker. I have told her that," said Weeks.

The site also attempted to figure out her Facebook login, all of this designed to show how vulnerable your personal information can be.

"They knew exactly who was who. They knew who I was with the most, who commented the most, where I was the most. I don't like any of that," she said.

While this is certainly a clever marketing campaign. It can also be eye opening. After all, if a video game maker can create a profile of your life based on your Facebook page what could a malicious hacker do. It would not be too hard for them to spy on your digital life and use it against you.

Dan Petro is with the internet security firm Bishop Fox. "This introduces us to the concept of data mining some information that they provide on the website may surprise things that you may not have told them but they figured it out nonetheless," said Petro.

One of those is your location while not always accurate, the site can pinpoint the general area where you live.
 
"You have to understand the fundamental nature of information on the internet. The adage goes information wants to be free," he said.

His advice for someone who may be alarmed at how much can be learned about from your digital life?
 
"You should not post anything on Facebook that wouldn't want you wouldn't want on the front page of the New York Times," said Petro.
 
Petro also reminds us that the internet rarely forgets.
 
The viral marketing campaign seems to be working. The video game has already received more than 100 pre-release awards and nominations.

"Watchdogs" will hit store shelves at the end of May.
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