Brooklyn real estate workers get raises for company logo tattoos - DC News FOX 5 DC WTTG

Tattooed marketing

Brooklyn real estate workers get raises for company logo tattoos

Posted: Updated:
NEW YORK (MYFOXNY) -

Rapid Realty NYC offers its employees a 15 percent lifetime pay bump for dying a tattoo of the company's logo on their bodies. And more than 70 of their salesmen and saleswomen have seen Brooklyn Ink Tattoo's Matt Huff to achieve that pay raise.

"My job's not to judge what my client gets," Huff says. "My job's to respect what they want and do the best that I can."

Chief Sustainability Officer Stephanie Barry added a green leaf to her company tat.

"It's kind of like my backwards business card," she says.

Oliver Sinckler, just three days ago, chose wings.

"This is where my career's going to take flight," he says. "My girlfriend, she's the only one I've really told this far, but I guess now mom and dad's going to see it.

Whether to earn the title of "brand ambassador" (which Rapid Realty bestows upon its inked employees) or a lifetime of free tanning (as an MTV teen mom did) or simply to attract attention (like a Norwegian kid with a McDonald's receipt on his forearm), Mark Dimassimo, CEO of Dimassimo Goldstein, calls tattoo marketing a passing fad.

But for now advertising in body ink does seem to generate a lot of buzz. And maybe for places like rapid realty some brand-loyalty, which franchisee Brian Krupcyznski appreciates.

"That means: I'm with you, I'm going to be here forever and that's how we do it," he says.

  • Local NewsLocal NewsMore>>

  • Montclair-Boonton trains face delays

    Montclair-Boonton trains face delays

    Wednesday, August 20 2014 6:20 AM EDT2014-08-20 10:20:21 GMT
    Workers continue making repairs after a New Jersey Transit train derailed on the Montclair-Boonton line.
    Workers continue making repairs after a New Jersey Transit train derailed on the Montclair-Boonton line. NJ Transit spokeswoman Nancy Snyder says passengers on that line are facing delays of up to 20 minutes in both directions on Wednesday because the railroad can only use one track. The train derailed between the Bay Street and Walnut Street stations in Montclair on Tuesday afternoon. No one was injury and passengers were safely transferred from the train.
  • Tyga calls for Empire State Building to go gold

    Tyga calls for Empire State Building to go gold

    Tuesday, August 19 2014 10:37 PM EDT2014-08-20 02:37:52 GMT
    The push to go gold for pediatric cancer has spread to the hip hop world. Popular rapper Tyga is joining those calling for the Empire State Building to light up for a good cause.
    The push to go gold for pediatric cancer has spread to the hip hop world. Popular rapper Tyga is joining those calling for the Empire State Building to light up for a good cause.
  • Christie talks casinos, Springsteen at town hall

    Christie talks casinos, Springsteen at town hall

    Tuesday, August 19 2014 9:49 PM EDT2014-08-20 01:49:34 GMT
    Gov. Chris Christie of New JerseyGov. Chris Christie of New Jersey
    Gov. Chris Christie talked Atlantic City casinos and defended his use of Bruce Springsteen music in the latest installment of his summer "No Pain, No Gain" town hall series on Tuesday. Many previous events have featured protests by retirees and labor groups as well as Atlantic City casino workers urging Christie to do more to save their jobs following a series of announced closures.
    Gov. Chris Christie talked Atlantic City casinos and defended his use of Bruce Springsteen music in the latest installment of his summer "No Pain, No Gain" town hall series on Tuesday. Many previous events have featured protests by retirees and labor groups as well as Atlantic City casino workers urging Christie to do more to save their jobs following a series of announced closures.
Powered by WorldNow
Untitled

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices