Brooklyn real estate workers get raises for company logo tattoos - DC News FOX 5 DC WTTG

Tattooed marketing

Brooklyn real estate workers get raises for company logo tattoos

Posted: Updated:
NEW YORK (MYFOXNY) -

Rapid Realty NYC offers its employees a 15 percent lifetime pay bump for dying a tattoo of the company's logo on their bodies. And more than 70 of their salesmen and saleswomen have seen Brooklyn Ink Tattoo's Matt Huff to achieve that pay raise.

"My job's not to judge what my client gets," Huff says. "My job's to respect what they want and do the best that I can."

Chief Sustainability Officer Stephanie Barry added a green leaf to her company tat.

"It's kind of like my backwards business card," she says.

Oliver Sinckler, just three days ago, chose wings.

"This is where my career's going to take flight," he says. "My girlfriend, she's the only one I've really told this far, but I guess now mom and dad's going to see it.

Whether to earn the title of "brand ambassador" (which Rapid Realty bestows upon its inked employees) or a lifetime of free tanning (as an MTV teen mom did) or simply to attract attention (like a Norwegian kid with a McDonald's receipt on his forearm), Mark Dimassimo, CEO of Dimassimo Goldstein, calls tattoo marketing a passing fad.

But for now advertising in body ink does seem to generate a lot of buzz. And maybe for places like rapid realty some brand-loyalty, which franchisee Brian Krupcyznski appreciates.

"That means: I'm with you, I'm going to be here forever and that's how we do it," he says.

  • Local NewsLocal NewsMore>>

  • Suspect, rookie officer both wounded in gunfire

    Suspect, rookie officer both wounded in gunfire

    Sunday, August 31 2014 10:11 PM EDT2014-09-01 02:11:38 GMT
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
  • New MTA bus routes take effect

    New MTA bus routes take effect

    Sunday, August 31 2014 9:51 PM EDT2014-09-01 01:51:36 GMT
    MTAMTA
    The MTA has new bus routes throughout the 5 boroughs. 
    The MTA has new bus routes throughout the 5 boroughs. 
  • 3 hurt in lightning strike as storms batter NYC area

    3 hurt in lightning strike as storms batter NYC area

    Sunday, August 31 2014 9:47 PM EDT2014-09-01 01:47:41 GMT
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
Powered by WorldNow
Untitled

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices