Honey Maid ads feature same-sex, interracial families - DC News FOX 5 DC WTTG

Honey Maid ads feature same-sex, interracial families

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It's being called the next generation of advertising as companies are using diversity to market to the evolving American family.

Now, another popular brand is getting on board.

"Honey Maid" is launching its "This Is Wholesome" campaign. The message? While the makeup and day to day lives of families has evolved, the wholesome family connections remain the same.

 "Honey Maid's" campaign includes a number of real-life stories, like the family of Jason and Tim, who are raising their two sons in a same-sex household.

Each family in the campaign embodies a changing family dynamic.

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