Graphic new ad campaign targets 'texting and driving' - DC News FOX 5 DC WTTG

Graphic new ad campaign targets 'texting and driving'

Posted: Updated:
NEW YORK (MYFOXNY) -

Nearly 80 percent of teens and young adults admit to reading text messages while driving.  It's a fatal mistake for some drivers, which is why, for the first time, the Feds are launching a nationwide multi-million dollar ad campaign to combat distracted driving.

In the ad, a beautiful day drive between three laughing friends, takes a turn for the worse when the driver takes a second to reply to a text, missing a stop sign.

About 3,328 people were killed in distracted driving crashes in 2012.  Many were caused by texting.

Ten percent of all road deaths are caused by distracted drivers.

Michael Green a spokesman for AAA says for every 2 seconds you look away from the road you double your risk of being in a car crash.

“And it's really easy to see why just doing basic math, if you're driving 60 miles per hour and you look away for 2 seconds you've gone almost the length of half a football field," Green said.

The new ad also kicks off the first ever national distracted driving crack down April 10-15, when law enforcement will be aggressively ticketing drivers who text and drive.

Betty Shaw’s daughter Liz was nearly killed in a fatal car accident on April 7th, 2012.  Liz was texting while driving, responding 'ok' to a text from her mother

Shaw says we should all learn from her family's story.

“In the seconds it took Liz to look away from the road and read my simple text it has changed our lives forever” she said.  

They made a promise together as a family to never text and drive again.

43 states and Washington DC ban text messaging for drivers of all ages.

  • Local NewsLocal NewsMore>>

  • Crash in Lincoln Tunnel causes major delays

    Crash in Lincoln Tunnel causes major delays

    Tuesday, September 2 2014 3:06 PM EDT2014-09-02 19:06:51 GMT
    One of the tubes of the Lincoln Tunnel was closed for nearly four hours after a chain-reaction accident involving a New York-bound jitney bus and two other vehicles. Port Authority of New York and New Jersey spokesman Steve Coleman says three people were reported injured in the accident in the center tube at about 8:30 a.m. Tuesday.
    One of the tubes of the Lincoln Tunnel was closed for nearly four hours after a chain-reaction accident involving a New York-bound jitney bus and two other vehicles. Port Authority of New York and New Jersey spokesman Steve Coleman says three people were reported injured in the accident in the center tube at about 8:30 a.m. Tuesday.

  • $1M Powerball ticket sold in NJ set to expire

    $1M Powerball ticket sold in NJ set to expire

    Tuesday, September 2 2014 2:23 PM EDT2014-09-02 18:23:45 GMT
    State lottery officials say a Powerball ticket worth $1 million that was sold at a northern New Jersey convenience store last year will soon expire.
    State lottery officials say a Powerball ticket worth $1 million that was sold at a northern New Jersey convenience store last year will soon expire.
  • Princeton worker told to choose medical pot or job

    Princeton worker told to choose medical pot or job

    Tuesday, September 2 2014 2:19 PM EDT2014-09-02 18:19:48 GMT
    A Princeton University employee says he has been told to choose between medical marijuana and his job.
    A Princeton University employee says he has been told to choose between medical marijuana and his job.
Powered by WorldNow
Untitled

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices