Shinola ad in 'Vogue' magazine shines spotlight on Detroit - DC News FOX 5 DC WTTG

Shinola ad in 'Vogue' magazine shines spotlight on Detroit

Posted: Updated:
Inside Shinola Inside Shinola
DETROIT, Mich. (WJBK) -

A five-page spread featured in the March issue of "Vogue" magazine shines a spotlight on luxury watchmaker Shinola and its home-base, Detroit.

The ad is in the center of the magazine and calls Detroit, "The city that continues to call the world's bluff." It features some familiar faces and sights, such as the popular Cliff Bells bar and singer Melvin Davis.

"We're really excited to show the community we're in and the people that inspire us, and that's the city of Detroit and we're really proud to be here," says Daniel Caudill, Shinola Creative Director.

Shinola appears to have a greater mission than making luxury watches, leather goods and bikes. They're also determined to shine a positive light on Detroit.

Art educator Tombi Stewart also appears in the ad along with her heartfelt quote:

"Detroit is magical. It's a little bit of everything. It's contemporary. It's vintage. It's artsy. It's rock 'n' roll. Sometimes pretty, sometimes gritty. It's musical. It's uplifting. It's my city and I love it."

"The feedback has been amazing. We're over the moon about how it's been received from, you know, not just locally but internationally," says Caudill.

Shinola has already run ads in "The New York Times" and "The Wall Street Journal" and they say people should watch for more ads to come as they continue to be a bright spot in the Motor City.

  • Local NewsLocal NewsMore>>

  • Resetting kids' body clocks for back to school

    Resetting kids' body clocks for back to school

    Friday, August 22 2014 7:43 PM EDT2014-08-22 23:43:21 GMT
    Before parents set the alarm clock, they need to help reset the body clock of their children to get to school on time.
    Before parents set the alarm clock, they need to help reset the body clock of their children to get to school on time.
  • Northville man gets 20 to 40 years for sexually abusing teen, 15

    Northville man gets 20 to 40 years for sexually abusing teen, 15

    Friday, August 22 2014 7:00 PM EDT2014-08-22 23:00:22 GMT
    Emily Lalinsky lashed out at Robert Messer, 37, who was once a family friend."It's absolutely devastating - it's awful and I can't stand it," she said in a victim impact statement. "And everyday I have more and more anger welling up inside of me because of what he did to me ."
    Emily Lalinsky lashed out at Robert Messer, 37, who was once a family friend."It's absolutely devastating - it's awful and I can't stand it," she said in a victim impact statement. "And everyday I have more and more anger welling up inside of me because of what he did to me ."
  • Trash pickup delays spark health concerns

    Trash pickup delays spark health concerns

    Friday, August 22 2014 6:22 PM EDT2014-08-22 22:22:54 GMT
    George Miller, director of department of health and human services said that they have encouraged people who are cleaning out basements to get Hepatitis A shots and tetanus boosters.
    George Miller, director of department of health and human services said that they have encouraged people who are cleaning out basements to get Hepatitis A shots and tetanus boosters.
  • Download the FOX 2 Apps


  • FOX 2 News Five-Day Forecast
Powered by WorldNow
Untitled

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices