Purple your profile for World Cancer Day - DC News FOX 5 DC WTTG

Purple your profile for World Cancer Day

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Chevrolet created a page on their website where users can 'purple your profile' in support of World Cancer Day. Chevrolet created a page on their website where users can 'purple your profile' in support of World Cancer Day.
Seeing purple on social media?  There's a good reason why: Tuesday, February 4 is World Cancer Day, and Chevrolet is partnering with the American Cancer Society for the Purple Roads initiative, which encourages people to make their profiles purple to stand strong against cancer.

Purple is the color of cancer survivors, so Chevrolet is asking Facebook and Twitter users to "purple their profiles" using a tool on their website.  Chevrolet will contribute $1 to the American Cancer Society for every purple profile picture, up to $1 million!

"Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow. Help us finish the fight and purple your profile now," Chevrolet's website reads.

You can also join the Purple Roads initiative by volunteering your time.  The American Cancer Society's Road to Recovery program provides transportation for people who have cancer and do not have a ride or are unable to drive themselves.

By giving a few hours of your week, you can make a lasting difference so that patients can receive the life-saving treatments they need.  Click here to find out how to volunteer, or call (800) 277-2345 for more info.

Chevrolet also ran a 60-second ad called Life during the Super Bowl reminding viewers that Tuesday is World Cancer Day, and highlighting their support of the American Cancer Society's Purple Road initiative.  

Click here to purple your Facebook or twitter profile picture!

SHARE THIS WITH YOUR FRIENDS TO ASK THEM TO DO IT TOO!


More info:
World Cancer Day website
Chevrolet's Purple Roads initiative


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