Super Bowl Ads Prove We're Suckers - DC News FOX 5 DC WTTG

Super Bowl Ads Prove We're Suckers

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Remember when Super Bowl commercial breaks were time of great anticipation? But now ads are "leaked" online weeks before the game. We sit through WEB ADS just to watch the TV ads early. (Touchdown Corporate America!)

With a 30-second spot going for $4 million bucks during the game, companies have figured out how to maximize a Super Bowl spot.

Budweiser's "Puppy Love" had 14.6 million views on Youtube in the first 30 hours of its release. More people have watched this canine-equine love story than the series finale of Breaking Bad. Brands now know an early release online reaches a far bigger audience than just during the game.

So far the GoDaddy ad featuring Danica Patrick in a muscle suit has more than 750,000 views. The teaser for the ad was viewed another 138 thousand times. To repeat, this COMMERCIAL has a TEASER- and people are watching it. Axe's "Peace" ad was the first one released online and has enjoyed early buzz and an uptick in sales because of it, according to BrandIndex.com. It looks more like a movie than a deodorant ad and is a definite departure from the brand's usual frat-house humor. So far the top brand to generate the most pre-game buzz has been Doritos who posted 5 ads created by fans and 3 of them feature kids and animals— always crowd favorites.


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