In some Texas neighborhoods where Santa Claus needed some help, Pancho Claus was there to lend a helping hand.
A cheery crowd with hundreds of chanting children stomping their feet gathered inside Houston Convention Center. Then came the jolly moment when Pancho Claus arrived dressed in his fedora and zoot suit.
He brings gifts, music and an ability to relate to many Latino children.
The Tex-Mex Santa was born out of the Chicano civil rights movement of the seventies and early eighties.
Since then he has become a holiday fixture in many Hispanic cities across the state.
Elementary School Maggie Strickland says Pancho Claus makes them feel like he's part of their family.
"When he speaks in Spanish and he sings in Spanish, a lot of our kids don't speak English so they can relate to it and they just know that he's there to provide smiles," Strickland said.
Singer Richard Reyes says the tradition it's grown amazingly.
"Now we give out hundreds of toys, if not thousands, with other agencies and we also have a big Christmas Eve party for about 300 families of kid. These are the sadder stories," Reyes said.
On Christmas day, Pancho Claus and his helpers will roll into the barrios singing songs and distributing presents.