Different beer marketed to different races? - DC News FOX 5 DC WTTG

Different beer marketed to different races?

Posted: Updated:
NEW YORK (MYFOXNY) -

The beer you buy in a predominantly black neighborhood in Harlem is a lot different from what you find in other communities. It's bigger, the alcohol content is greater, and so is the danger. Is it racial stereotyping or just smart marketing?

The shelves of the store are full of King Cobra, Olde English 800, Colt 45, and Steel Reserve -- beer so strong it's called malt liquor. The ads for these brands are just as tough as the names. They get celebrity endorsements from gangsta rappers like Snoop Dogg.

It's a world away from Coors Light, which features country music star Jason Aldean, or the Corona Extra image of beautiful women on a beach.

The ads aren't the only difference. The malt liquor containers are bigger: a 40-ounce bottle versus a standard 12-ounce bottle.

Some black leaders and clergy, including Rev. Michael Faulkner, have denounced malt liquor as reinforcing negative stereotypes and aggravating substance abuse issues.

A new medical study found that malt liquor drinkers represented 50 percent of the beer drinkers who visited a Baltimore emergency room. More alcohol opens the door to more problems, according to Dr. Ruben Olmedo.

Malt liquor is legal. Manufacturers urge consumers to drink responsibly.

Rev. Faulkner said that ultimately individuals are responsible for their own actions, but when the community is saturated, the deck is stacked against them.

  • Manhattan NewsManhattan NewsMore>>

  • Mayor pushes back pre-k concerns

    Mayor pushes back pre-k concerns

    Thursday, August 28 2014 10:16 PM EDT2014-08-29 02:16:46 GMT
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
  • 'Resting comfortably'

    Joan Rivers rushed to NYC hospital

    Joan Rivers rushed to NYC hospital

    Thursday, August 28 2014 9:22 PM EDT2014-08-29 01:22:56 GMT
    Joan Rivers was reportedly rushed to a hospital in New York City Thursday morning after she stopped breathing during a throat surgery.  The TV host and comedian was apparently undergoing the procedure in a clinic when she stopped breathing.
    Joan Rivers was reportedly rushed to a hospital in New York City Thursday morning after she stopped breathing during a throat surgery.  The TV host and comedian was apparently undergoing the procedure in a clinic when she stopped breathing.
  • Broadway preview: 'It's Only a Play'

    Broadway preview: 'It's Only a Play'

    Thursday, August 28 2014 6:12 PM EDT2014-08-28 22:12:00 GMT
    Matthew Broderick, Nathan Lane, Stockard Channing, F. Murray Abraham, and Megan Mullally are just some of the names heading back to Broadway. Legendary playwright and four-time tony winner Terrence McNally leads the all-star cast in the new Broadway play appropriately titled It's Only a Play.
    Matthew Broderick, Nathan Lane, Stockard Channing, F. Murray Abraham, and Megan Mullally are just some of the names heading back to Broadway. Legendary playwright and four-time tony winner Terrence McNally leads the all-star cast in the new Broadway play appropriately titled It's Only a Play.
Powered by WorldNow
Untitled

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices