J.C. Penney to open on Thanksgiving - DC News FOX 5 DC WTTG

J.C. Penney to open on Thanksgiving

Posted: Updated:
NEW YORK -

J.C. Penney is opening its doors on Thanksgiving evening to kick off the holiday shopping season, as the beleaguered retailer hopes to get back in the game for the crucial selling period.

The Plano, Texas-based chain will be opening most of its 1,100 stores at 8 p.m. , the same as rival Macy's. The Thanksgiving evening opening is much earlier than last year, when Penney didn't open until 6 a.m. Friday. That made the retailer one of the laggards for the unofficial kickoff to the season.

Penney is also bringing back a tradition it ditched last year: it will give away nearly 2 million holiday snow globes starting at 4 a.m. on the Friday after the turkey feast.

"Obviously, we were one of the last to open (last year)," said Tony Bartlett, Penney's executive vice president of stores. But he noted this year, "We're all in."

He promised that Penney's deals will be at least as good as two years ago and will be much better than last year, when Penney gave away buttons tied to a prize giveaway.

Penney is also hiring at least 35,000 seasonal workers for the holidays, nearly 50 percent more than a year ago.

The holiday plan is yet another example of how Penney is unraveling the strategies of its former CEO Ron Johnson, who was ousted in April after 17 months on the job amid a botched up plan to reinvent the retailer. Johnson was fired two months after the company announced horrific fourth-quarter results that covered the holiday shopping season. That ended a fiscal year, which finished Feb. 2, in which the Penney amassed almost a billion dollars in losses and a 25 percent drop in sales.

Penney brought back Johnson's predecessor, Mike Ullman, as CEO. He is restoring frequent sales and basic merchandise that were eliminated by Johnson who was aiming to attract a more affluent, younger shopper.

Shares were down 12 cents to close at $7.35 Thursday and have lost 63 percent of their value since the beginning of the year. The stock has lost 83 percent of its value since early February of last year.

Stores are ushering the holiday season earlier every year, creeping into Thanksgiving. Macy's scheduled 8 p.m. opening on Thanksgiving compares with its midnight Friday opening in 2012.

Last year, Target Corp. opened its doors at 9 p.m. on Thanksgiving, three hours earlier than the previous year. Wal-Mart Stores Inc., the world's largest retailer, began the early bird specials at 8 p.m on the holiday, two hours earlier than in 2011. A growing number of mall-based clothing stores like Gap also have opened their doors on Thanksgiving Day.

Target, Wal-Mart and Gap have not yet announced their plans for the Thanksgiving weekend.


You might also like...

Graphic: Effects of Smoking Highlighted !!!!

Design: 'Warriors' Tops 'Redskins' Replacement Names!

Kenya Mall: Boxes Of Body Parts Delivered To Morgue!!!!

Busted: Air Marshal Accused of Up-Skirt Photos!!!!

Shock: Bull Sharks Caught Near DC


Like us on Facebook
  • Viral StoriesMore>>

  • Bodies of 2 men found dead in DC

    Bodies of 2 men found dead in DC

    Wednesday, April 16 2014 3:34 PM EDT2014-04-16 19:34:36 GMT
    Police in the district are investigating after the bodies of two men who were found dead Wednesday.
    Police in the district are investigating after the bodies of two men who were found dead Wednesday.
  • Caught On Tape: Intruder creeps through home, lurks over crib

    Caught On Tape: Intruder creeps through home, lurks over crib

    Wednesday, April 16 2014 1:08 PM EDT2014-04-16 17:08:32 GMT
    FOX NEWS INSIDER - A home surveillance system caught an intruder lurking through a home while a family slept. At one point, the male intruder is shown in a child's room while a two-year-old boy is asleep
    FOX NEWS INSIDER - A home surveillance system caught an intruder lurking through a home while a family slept. At one point, the male intruder is shown in a child's room while a two-year-old boy is asleep
  • Pope gives a lift to 2 kids in St. Peter's Square

    Pope gives a lift to 2 kids in St. Peter's Square

    Wednesday, April 16 2014 12:56 PM EDT2014-04-16 16:56:42 GMT
    VATICAN CITY (AP) -- Pope Francis has given a lift to two lucky kids during his general audience in St. Peter's Square. A particularly jovial Francis hopped off his white, open-air car Wednesday to greet a group of fifth graders from Perugia who presented him with a T-shirt from their school. Seemingly joking, Francis asked if any of them wanted to take a spin through the square. "Me! Me! Me!" they yelled. Francis picked 11-year-olds Livio Bastianelli and Davide Maria Bianchi and the two hop...
    VATICAN CITY (AP) -- Pope Francis has given a lift to two lucky kids during his general audience in St. Peter's Square. A particularly jovial Francis hopped off his white, open-air car Wednesday to greet a group of fifth graders from Perugia who presented him with a T-shirt from their school. Seemingly joking, Francis asked if any of them wanted to take a spin through the square. "Me! Me! Me!" they yelled. Francis picked 11-year-olds Livio Bastianelli and Davide Maria Bianchi and the two hop...
Powered by WorldNow

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices