Grocery store shelves to be equipped with cameras to gather shop - DC News FOX 5 DC WTTG

Grocery store shelves to be equipped with cameras to gather shopper information

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Starting in 2015, high-tech shelves, equipped with built in cameras could appear in grocery stores to watch us and get intelligence.

It's called retail surveillance and at least one company is moving forward with plans to track what you put in your cart.

The idea is coming from the company that owns mega brands like Chips Ahoy, Nabisco, Ritz, and other snack foods.

The company called Mondelez wants to build a data-base of basic information about grocery store customers like age and sex, so it can better market its products.


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