MEXICO CITY (AP) — New York City Mayor Michael Bloomberg is being drawn into the heated debate in Mexico over a proposed 8-cent (1 peso) per liter tax on soft drinks to fund anti-obesity efforts in a country with a growing weight problem.
The proposed $950 million tax has drawn the wrath of Mexico's big soft-drink bottlers, retailers and sugar growers. They have taken out full-page ads and media spots to oppose the measure rates.
Some ads target Bloomberg, who unsuccessfully tried to impose a similar measure in New York City, where it was blocked by a court. Bloomberg's charity has contributed to Mexican pro-tax groups.
Several of the ads published in Mexico in recent days have been headlined: "No to the Bloomberg Tax,"
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