Green Coke launched in Argentina with natural sweetener and eco - DC News FOX 5 DC WTTG

Green Coke launched in Argentina with natural sweetener and eco bottle

Posted: Updated:
YouTube YouTube

Coca-Cola’s iconic red logo is going green, at least in Argentina.

The world's largest soda company has recently launched Coca-Cola Life, a low-calorie drink that’s aimed at a health-conscious niche market between Diet Coke and the brand’s classic variety.

The new Coke Life has about 100 calories per 20 ounces, versus the 250 for regular Coke. The green-labeled beverage is sweetened with a combination of sugar and the naturally occurring, no-calorie sweetener stevia.

Coke and Pepsi have both been using stevia, a plant native to Paraguay, as a sweetener for years, but never for standard soda.

“Coca-Cola Life is the first soda from the Coca-Cola family that is naturally sweetened with sugar and Stevia, which adds to our portfolio a delicious taste with a proposed low in calories” Coca-Cola stated on its Argentinean website.

Currently, Coca-Cola uses stevia in 45 of its products, like as Vitaminwater Zero and Fanta Select, but has never been used in its flagship cola.

Aside from including the stevia plant as an ingredient, Coca-Cola Life is packaged in the company's award-winning PlantBottle. The bottle, featuring a green label, is made with 30 percent plant material and is fully recyclable.

As of yet, there is no date for introducing the new Coke product anywhere outside Argentina.

In an advertisement, recently released in Argentina, the company likens drinking Coca-Cola Life to a first kiss, with hazy slow-motion moments between couples as Sixpence None the Richer’s track “Kiss Me” plays in the background.

“Do you remember? Of course you remember,” the Spanish ad reads in capitalized green text. “What flavor will it have? Will I know what to do? No, no idea. It was awkward. It was relaxed. It was incredible. And it changed everything forever. Just like Coca-Cola Life.”

This latest edition to the Coca-Cola family comes on the heels of the company’s release of a bottle made entirely of ice.

The new container--only available in Colombia-- is shaped like the traditional glass Coke bottle and has the company’s logo etched into the frozen water. The bottle is marketed as being eco-friendly, as it leaves no waste, but critics claim that all the refrigeration needed to make these may cancel out all the environmental benefits --leaving pretty much just a clever marketing gimmick.

A Spanish advertisement for Botello de Hielo (bottle of ice) shows beach-goers enjoying the ice cold beverages on a hot day, and then letting their bottles melt away in the sand.

For now, it looks like both the green and ice varieties of Coca-Cola will stay in South America for the time being.

Read more: http://www.foxnews.com/leisure/2013/07/24/green-coke-launched-in-argentina-with-natural-sweetener-and-eco-bottle/?intcmp=HPBucket#ixzz2a3mHPxeq

  • Viral StoriesMore>>

  • Cow herd kills German woman hiker in Austria

    Cow herd kills German woman hiker in Austria

    Tuesday, July 29 2014 12:24 PM EDT2014-07-29 16:24:40 GMT
    VIENNA (AP) -- Police say a herd of cows attacked and killed a German woman hiking through their fenced-in pasture after apparently being riled by the sight of her leashed dog. They said Tuesday the 45-year old victim was rushed by about 20 cows and their calves. Attempts by an emergency crew to revive her were unsuccessful. The attack occurred Monday on a mountain pasture in Austria's Tyrol province. The woman's name was not released, in accordance with Austrian confidentiality rules. © 201...
    VIENNA (AP) -- Police say a herd of cows attacked and killed a German woman hiking through their fenced-in pasture after apparently being riled by the sight of her leashed dog. They said Tuesday the 45-year old victim was rushed by about 20 cows and their calves. Attempts by an emergency crew to revive her were unsuccessful. The attack occurred Monday on a mountain pasture in Austria's Tyrol province. The woman's name was not released, in accordance with Austrian confidentiality rules. © 201...
  • New app helps teens calm anxiety

    New app helps teens calm anxiety

    Monday, July 28 2014 11:46 AM EDT2014-07-28 15:46:49 GMT
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
  • Toddler crashes Jeep, runs home to watch cartoons

    Toddler crashes Jeep, runs home to watch cartoons

    Monday, July 28 2014 9:07 AM EDT2014-07-28 13:07:54 GMT
    MYRTLE CREEK, Ore. (AP) -- Police say a toddler crashed a Jeep into an Oregon home, then ran back to his home to watch cartoons. Authorities say the 3-year-old boy who was wearing only a diaper climbed into the Jeep Tuesday evening and knocked it out of gear. Witnesses say it rolled down the street, through an intersection and into the house, causing minor damage. KPTV reports (http://bit.ly/1rhWlK6 ) an officer found the boy on a couch watching TV as if nothing had happened. He said his par...
    MYRTLE CREEK, Ore. (AP) -- Police say a toddler crashed a Jeep into an Oregon home, then ran back to his home to watch cartoons. Authorities say the 3-year-old boy who was wearing only a diaper climbed into the Jeep Tuesday evening and knocked it out of gear. Witnesses say it rolled down the street, through an intersection and into the house, causing minor damage. KPTV reports (http://bit.ly/1rhWlK6 ) an officer found the boy on a couch watching TV as if nothing had happened. He said his par...
Powered by WorldNow

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices