Budweiser unveils beer glass that connects to Facebook - DC News FOX 5 DC WTTG

Budweiser unveils beer glass that connects to Facebook

Posted: Updated:

Toasting with new friends just got a futuristic, and slightly creepy, upgrade.  

Budweiser recently unveiled the “Buddy Cup,” a pint glass with a built-in chip that connects to Facebook. The cup automatically connects people on Facebook when they clink glasses with another “Buddy Cup” user, creating a virtual friendship instantly.

The cup’s promotional video shows the glass being tested in Brazil as images of drinkers enjoyably clinking pints flash across the screen.

"So, they just did the same as always: Went out drinking Bud, and making new friends," a male narrator announces in the company's commercial. “Buddy Cup: the more Buds, the more friends.”

Feedback toward the Facebook-integrated glass has been mixed.

Tech blog BetaBeat writes, "In the olden times, clinking your beers together with a stranger was a sign of celebration—a mutual agreement that things were about to get weird. The fact that you’d never have to see them again or explain why you puked down the front of your shirt was a significant part of the appeal. Now, Budweiser is about to destroy that sacred experience with the introduction of the Buddy Cup."

Responses on Twitter highlight the creepy factor in sharing contact details with the clink of a glass.

“This is a bad idea, @Budweiser,” writes ecarlson23. “I don't want my drunk life posted all over facebook.”

Another user writes, “This is so wrong, in so many ways – Budweiser.”

The cup was developed by advertising agency Agencia Africa in partnership with Bolha, a digital innovation studio in Sao Paulo. The idea was to create an interactive relationship between consumers and the product.

“Innovation is in Budweiser's DNA,” Sergio Gordilho, chief creative officer at Agencia Africa, told The Drum. “Its platforms are constantly surprising consumers with the best there is in terms of premium experiences. The ‘Buddy Cup’ is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them.”

Read more: http://www.foxnews.com/leisure/2013/04/29/budweiser-unveils-beer-glass-that-connects-to-facebook/#ixzz2ScowEwsM

  • Viral StoriesMore>>

  • Family says 'no thanks' to cruise ship offer after boy's cancer cancels trip

    Family says 'no thanks' to cruise ship offer after boy's cancer cancels trip

    Thursday, July 31 2014 10:55 AM EDT2014-07-31 14:55:58 GMT
    The family of a 5-year-old boy forced to scrap their idyllic summer vacation after he was diagnosed with cancer, is saying “thanks, but no thanks” to a chance to re-book the trip after a cruise line had a change of heart. Citing the company’s cancellation policy, the parents of Nicolas Colucci said Norwegian Cruise Line had refused to accommodate them after they were forced to change plans for the June 1 $4,000 family-friendly cruise following their son’s cancer diagnosis on May 19. But...
    The family of a 5-year-old boy forced to scrap their idyllic summer vacation after he was diagnosed with cancer, is saying “thanks, but no thanks” to a chance to re-book the trip after a cruise line had a change of heart. Citing the company’s cancellation policy, the parents of Nicolas Colucci said Norwegian Cruise Line had refused to accommodate them after they were forced to change plans for the June 1 $4,000 family-friendly cruise following their son’s cancer diagnosis on May 19. But...
  • Cow herd kills German woman hiker in Austria

    Cow herd kills German woman hiker in Austria

    Tuesday, July 29 2014 12:24 PM EDT2014-07-29 16:24:40 GMT
    VIENNA (AP) -- Police say a herd of cows attacked and killed a German woman hiking through their fenced-in pasture after apparently being riled by the sight of her leashed dog. They said Tuesday the 45-year old victim was rushed by about 20 cows and their calves. Attempts by an emergency crew to revive her were unsuccessful. The attack occurred Monday on a mountain pasture in Austria's Tyrol province. The woman's name was not released, in accordance with Austrian confidentiality rules. © 201...
    VIENNA (AP) -- Police say a herd of cows attacked and killed a German woman hiking through their fenced-in pasture after apparently being riled by the sight of her leashed dog. They said Tuesday the 45-year old victim was rushed by about 20 cows and their calves. Attempts by an emergency crew to revive her were unsuccessful. The attack occurred Monday on a mountain pasture in Austria's Tyrol province. The woman's name was not released, in accordance with Austrian confidentiality rules. © 201...
  • New app helps teens calm anxiety

    New app helps teens calm anxiety

    Monday, July 28 2014 11:46 AM EDT2014-07-28 15:46:49 GMT
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
    Anxiety disorders affect one in eight teens. There are medications and therapies that can help alleviate symptoms, and now there’s even an app that can help. The MindShift app aims to teach young adults how to combat everyday anxiety, panic, conflict and worry. Teens can input their symptoms and the app will create a plan to help reduce stress. Created by two non-profit organizations, Anxiety BC and BC Mental Health and Addiction Services, the Mindshift app gives users the ability to ...
Powered by WorldNow

WTTG FOX 5 & myfoxdc
5151 Wisconsin Ave. NW
Washington, DC 20016
Main Number: (202) 244-5151
Newsroom: (202) 895-3000
fox5tips@wttg.com

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices