When Apple launched its iTunes music store a decade ago amid the ashes of Napster, the music industry - reeling from the effects of online piracy - was anxious to see how this new music service would shake out.
The iTunes music store became much more than a solution, it changed how we consume music and access entertainment.
It's not only music's biggest retailer, it also dominates the digital video market, capturing 67 percent of the TV show sale market and 65 percent of the movie sale market, according to information company NPD group.
Its apps are the most profitable, it has expanded to books and magazines, and it is now available in 119 countries.
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