The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."
The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.
The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."
The $125,000 campaign is funded by the Pennsylvania Department of Transportation.
"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.
The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."
Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.
NICE EASTER WEEKEND
The first half of the holiday weekend has been great and Easter Sunday looks just as nice. Clouds thin out late tonight with temperatures falling back to the 40s.
Initially it'll be jacket weather early Sunday morning but plenty of sunshine will warm us into the 60s by afternoon. High temperatures will be a few degrees cooler than Saturday.
It will be noticeably cooler and breezy at the shore with highs in the low 50s. Quiet conditions continue into Monday.