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New Campaign Uses 'Philly Attitude' To Encourage Safety

The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."

The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.

The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."

The $125,000 campaign is funded by the Pennsylvania Department of Transportation.

"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.

The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."

Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.