The blackout during Super Bowl 47 lasted about 35 minutes and did wonders or advertisers.
Digital marketing done by many companies during the blackout was "fantastic," said tech expert Shelly Palmer.
"There was an awful lot of Twitter in velocity in mass… The Super Bowl ads that were available in preview saw a 600 percent increase in recall. So when people say you skip ads but here you have ads becoming content. Then you had Twitter to the mix and you have people talking about the Brand Bowl, it's pretty impressive."
Monday, May 20 2013 7:58 AM EDT2013-05-20 11:58:50 GMT
The sixth installment of the wildly popular 'Fast & Furious' movies hit theaters next week. Actor Tyrese Gibson shares the big screen with a star-studded cast. We'll get a special preview of the film from Gibson on Monday.
The sixth installment of the wildly popular 'Fast & Furious' movies hit theaters next week. Actor Tyrese Gibson shares the big screen with a star-studded cast. We'll get a special preview of the film from Gibson on Monday.
Monday, May 20 2013 7:58 AM EDT2013-05-20 11:58:37 GMT
Comedian and TV host Joan Rivers isn't laughing about the strike by writers on her show E! Fashion Police. Rivers who has participated in a benefit for the writers stops by GDNY on Monday to set the record straight.
Comedian and TV host Joan Rivers isn't laughing about the strike by writers on her show E! Fashion Police. Rivers who has participated in a benefit for the writers stops by GDNY on Monday to set the record straight.
Monday, May 20 2013 7:58 AM EDT2013-05-20 11:58:24 GMT
American Idol season 12 runner-up Kree Harrison gave winner Candice Glover a run for her money. But the top two finalists became good friends during weeks of competition. We'll hear from the rising star next week.
American Idol season 12 runner-up Kree Harrison gave winner Candice Glover a run for her money. But the top two finalists became good friends during weeks of competition. We'll hear from the rising star next week.
Friday, May 17 2013 5:09 PM EDT2013-05-17 21:09:38 GMT
Good Day wrapped up its first Burger Week in honor of National Burger Month. Every day we had a burger flashback -- a burger drop of hamburgers in our studio and a burger-related Good Day Cafe. All of
Good Day wrapped up its first Burger Week in honor of National Burger Month. Every day we had a burger flashback -- a burger drop of hamburgers in our studio and a burger-related Good Day Cafe. All of
Friday, May 17 2013 10:34 AM EDT2013-05-17 14:34:18 GMT
Aspiring singer Garrett Gardner may have gotten the heave-ho from The Voice, but he's not letting that stifle his music career. The New Jersey native performed during GDNY on Friday.
Aspiring singer Garrett Gardner may have gotten the heave-ho from The Voice, but he's not letting that stifle his music career. The New Jersey native performed during GDNY on Friday.
Friday, May 17 2013 10:05 AM EDT2013-05-17 14:05:18 GMT
It's all about the Bronx as the borough celebrates a week of festivities honoring it's people and the many businesses and establishments that call it home.
It's all about the Bronx as the borough celebrates a week of festivities honoring it's people and the many businesses and establishments that call it home.
Friday, May 17 2013 8:21 AM EDT2013-05-17 12:21:42 GMT
A new photo exhibit at an art gallery in Chelsea is drawing the ire of residents who are the artist's subjects, unknowingly.
A new photo exhibit at an art gallery in Chelsea is drawing the ire of residents who are the artist's subjects, unknowingly. The artist, Arne Svenson, is reportedly taking the photos through their TriBeCa building windows. In some photos, the residents are bending over, sleeping and cleaning.
Thursday, May 16 2013 5:46 PM EDT2013-05-16 21:46:42 GMT
Author Barbara Taylor Bradford has sold more than 89 million books worldwide. Her 28th book, "Secrets from the Past," is out now. http://www.barbarataylorbradford.com http://www.facebook.com/Barbara
Author Barbara Taylor Bradford has sold more than 89 million books worldwide. Her 28th book, "Secrets from the Past," is out now. http://www.barbarataylorbradford.com http://www.facebook.com/Barbara
WTTG FOX 5 & myfoxdc 5151 Wisconsin Ave. NW Washington, DC 20016 Main Number: (202) 244-5151 Newsroom: (202) 895-3000 fox5tips@wttg.com
