Of course, there's Black Friday. It's followed by Cyber Monday. All these days of doling out dough have prompted some to ask the following question: "Why don't we push the world to give?"
Elizabeth Gore is a vice president at the United Nations Foundation. She says that is how Giving Tuesday was born. Now, the UN Foundation and more than 2,000 companies, non-profits and government agencies have partnered to make Tuesday, November 27 the first Giving Tuesday.
"There's companies like JCPenney, Kenneth Cole, you name it. The NBA stepping out and saying we're going to get involved in Giving Tuesday," says Gore.
It's not just about giving money. You can also give of your time. Among those teaming up to make Tuesday a little sweeter is a D.C. company called Dolci Gelati. Gianluigi and Anastasia Dellaccio are the owners.
"We're big believers in, as small business owners, we should be leaders in the community," says Anastasia. "We should be giving back to the community. This is a cool initiative to get involved with."
They will be working Tuesday to support the Georgetown Jingle and raising money for treating pediatric cancer.
The help is needed. According to Giving USA, last year, Americans gave $298 billion to charity. That's down from the peak of $310 billion in 2007.
"This is a tough year," Gore says. "We're really seeing a significant decline across most non-profits - whether it's your home church community or a big international organization like the UN."
The holidays are a time for reflection. Some may be reflecting on an end of year tax break. Whatever the reason, organizers are hoping Giving Tuesday will explode on social media. The hashtag is #GivingTuesday.
As Gore puts it: "I want to see Hallmark cards named Giving Tuesday."
It's a holiday with heart.
WTTG FOX 5 & myfoxdc
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