Whether it pops or drills or sparkles, it's on sale. No, not for Black Friday, but for Thanksgiving Day.
Sears will open at 8 p.m. on Thanksgiving Day. Target, Wal-Mart, Kmart all open on Thursday, too.
Some say that's just fine. Others worry the early shopping takes time away from family.
If you're one of those people who can't imagine shopping on Thanksgiving Day, you can thank your neighbors. The stores say the customers wanted this.
"We've gone through and talked to some of our customers and the feedback has been that they want a more flexible shopping season," says Steve Tucker, General Manager of the Sears store in Bethesda.
Retailers say the Thursday deals will look a lot like Black Friday bargains. Clyde Glover says no matter the price, it's tough on employees.
"When you work retail, your hours already fluctuate as it is," says Glover, who has worked in retail. "One day you're in at 1 o'clock. The next day you're in at 5 o'clock. As it is, you're already taking away from your family with your schedule there and then to do it on a holiday is even worse."
The National Retail Federation says up to 147 million people will shop online or in stores on Black Friday.
Opinions mixed on stores opening for holiday shopping on Thanksgiving DayMore>>