NEW YORK -
The holiday season may be weeks away but retailers are already luring parents in with some unbeatable deals.
Toy analyst Gerrick Johnson has been covering the hottest toys of the season for the past twelve years. This year, retro toys are becoming the big craze with a lot of what's old becoming new again.
"Everyone reacts and we get prices to come down in October, then we see them start to firm up again later on," said Johnson.
"We have Furby, which was first launched in 1998. With boys, Teenage Mutant Ninja Turtles are back," he continued.
Other top favorites for girls, LEGO Friends, Monster High Dolls and Disney Doc McStuffins.
There are also some big digital items, too.
Video game, Skylanders Giants, and plenty of new tablet options for the little ones are also top sellers.
"What we found is retailers dedicated a lot of space to these toys and games, about eight feet of Target and Walmart and some end-caps from Toys R' Us," Johnson said.
With the sluggish economy, retailers are playing it safe, offering many lower priced toys for kids.
Lay-A-Way and cheaper financing terms for parents are also changing the holiday shopping landscape.
"It's a great way for people who don't have credit cards to buy a product they wouldn't have been able to buy in the past," said Johnson.
Store chains are also keeping inventories tight this season which could mean many of these hot items may be sold out come December.
