Hitting the grocery store on the way home from work just took on a whole new meaning. D.C. is the latest city to get billboards that allow you to start shopping on the spot.
Peapod.com - one of the biggest Internet grocery stores in the country is behind these billboards, which look like larger than life-size grocery aisles. You need a smartphone and the free Peapod app to start shopping.
Walking through Metro on your way to work, you realize you're getting low on milk. Need to do laundry, but don't have the soap?
You may not be passing by a grocery store, but you could be passing a virtual grocery aisle. And that milk or soap could be at your doorstep by the time you get home.
People we found on Metro like the idea: "Anything that will make my life easier like this is something I'd definitely try."
Peg Merzbacher, Director of Marketing for Peapod says, "It really does strike people in a place like the subway, where you don't expect to see a grocery shelf."
Peapod teamed up with national brands for the project. You could call it "interactive advertising" - a new twist on shopping - as Peapod tries to target the super busy commuter who spends about an hour in transit or waiting for transportation.
"We thought it would get people thinking about it and they'd download the app and shop on the soccer field, really wherever they are," Merzbacher says.
How does it work? Once you download the Peapod mobile app, you just scan the barcode on the ad and it adds the product to your cart.
The items on these billboards are staples in many households: cereal and milk, coffee and cleaning supplies, pasta and tissue. But once you're on the app, you can choose from 11,000 different products.
All the nutritional information is right at your fingertips, and Merzbacher says it gives you greater control of the money you're spending.
"You see your running total all the time, so from a budget perspective, you know how much you want to spend and you can take stuff out of your cart," says Merzbacher.
We found one commuter who said: "If I had a smartphone, I would definitely do it! That's really cool."
According to the company, the billboards should be rolling out on every major transportation railway in the D.C.-area.
First-time Peapod customers will need to register on www.peapod.com in order to complete their first Peapod Mobile order on their smartphones.