The pain at the pump is putting pressure on many small businesses.
According to AAA, the new average for a gallon of regular gas is $3.87. That's up 16 cents from just last month and almost a quarter from this same time last year.
Businesses that depend on mobility must watch the gas gauge closely and their success in doing that affects the prices that all of us pay.
At a station on Atlanta's Howell Mill Road, regular gas hovers just shy of $4 a gallon.
A few miles away, Moncrief Heating and Air copes with those prices. The family-owned company keeps 50 trucks moving around the metro area.
Service manager Tom Mutz says Moncrief has re-doubled its efficiency efforts.
"We try to keep guys in the same neighborhoods to keep the drive time down, also creates familiarity with the home owners," said Mutz.
Moncrief also plans a transition to smaller, more fuel-efficient service trucks.
Gasoline expenses remain a significant part of the company's costs, amounting to $39,000 in July and $45,000 dollars last month.
"We just take into account that fuel costs and fluctuating fuel costs will be part of the cost of doing business and we take that into our pricing structure as part of our overall overhead," said Mutz.
High gas prices are rippling through the economy, affecting more than prices at the pump and leading to questions about the potential effect on voters as Election Day approaches.
Some analysts believe gas prices and grocery costs may have a bigger effect on voters than monthly job reports.
Sunday, May 19 2013 7:24 PM EDT2013-05-19 23:24:30 GMT
Rising flood waters trapped horses inside a Sandy Springs stable on Sunday afternoon. Rescue teams were called to Summit Equestrian Solutions on River Run around 4 p.m.
Rising flood waters trapped horses inside a Sandy Springs stable on Sunday afternoon. Rescue teams were called to Summit Equestrian Solutions on River Run around 4 p.m.
Sunday, May 19 2013 7:10 PM EDT2013-05-19 23:10:38 GMT
On a day filled with nasty storms and heavy rains, there is a bright spot. A Suwanee police officer is being credited with saving the life of a baby bunny that was swept away by flood waters.
On a day filled with nasty storms and heavy rains, there is a bright spot. A Suwanee police officer is being credited with saving the life of a baby bunny that was swept away by flood waters during Sunday's downpour.
Sunday, May 19 2013 2:00 PM EDT2013-05-19 18:00:39 GMT
President Barack Obama addressed a crowd of soggy graduates and guests at Morehouse College's spring commencement ceremony on Sunday.
President Barack Obama addressed a crowd of soggy graduates and guests at Morehouse College's spring commencement ceremony on Sunday, telling graduates to take the power of their example-- as black men graduating from college-- and use it to improve people's lives.
Sunday, May 19 2013 1:53 PM EDT2013-05-19 17:53:40 GMT
President Barack Obama addressed graduates at Morehouse College's commencement ceremony in Atlanta on Sunday.
President Barack Obama addressed graduates at Morehouse College's commencement ceremony in Atlanta on Sunday, marking the first time a sitting president has made a commencement address in Georgia since 1938. See photos from his visit to Atlanta here!
Saturday, May 18 2013 10:09 PM EDT2013-05-19 02:09:05 GMT
They say you can't win if you don't play, and thousands of people are. The jackpot for Saturday night's Powerball drawing is an estimated $600 million, giving many a bad case of lottery fever.
They say you can't win if you don't play, and thousands of people are. The jackpot for Saturday night's Powerball drawing is an estimated $600 million, giving many a bad case of lottery fever.
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