Tech Check: A private Big Brother or chance for big deals? - DC News FOX 5 DC WTTG

Tech Check: A private Big Brother or chance for big deals?

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Facedeal uses facial recognition software to check someone in at a business and send them deals for that location to their smartphones. Facedeal uses facial recognition software to check someone in at a business and send them deals for that location to their smartphones.
ATLANTA -

What if a company acted like Big Brother so they could get you a good discount on your next purchase? Would you be willing to give up a little privacy to get a best deal that are relevant to you?

It might be bit scary to some, but this is the concept behind a new product called Facedeals. It uses facial recognition software to spot you in certain stores. Not only will it automatically check you on Facebook at those stores, but it will also push deals to you for that store to your smartphone.

But don't worry. You have to opt in by creating an account. And creating that account is as simple as filling out a few questions and uploading a photo of yourself.

The technology has been there for a while, but Nashville-based Redpepper say they are developing and testing the software for commercial use. They are so confident in the future of Facedeals that they have now opened an office in Atlanta.

The company believes the technology will help cut down on consumers receiving irrelevant deals or advertising by pairing the specific person to the specific store.

Redpepper says Facedeals is still in development, so you won't find it stores yet. They also know that facial recognition is controversial, but the company says there are privacy safeguards. They are also working out policies to help protect future users.

Facial recognition is on the way whether we like it or not.  This past week, the FBI announced that by 2014 it will use public security cameras to search faces in a crowd using facial recognition software. It will match up faces with criminal mug shots. Eventually, the database could include everyone's driver's license photos.

What do you think? Is facial recognition software for either commercial or crime fighting a good thing or an invasion of your privacy? Leave your comments at facebook.com/DougEvansFOX5.

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