Study finds knowing Olympics results don't stop people from watc - DC Breaking Local News Weather Sports FOX 5 WTTG

Study finds knowing Olympics results don't stop people from watching tape delay

NBC researchers have found that people who know the results of Olympic events before they're shown on tape delay are more, not less, likely to watch them.

NBC has been criticized for not having live broadcasts of the major events at the London games so they can be aired later in prime time.

Two-thirds of the people surveyed say they watch the prime-time telecast even when they know the results.

And if they watch the events live on their computers earlier in the day, the survey shows they watch the tape-delayed broadcast 50 percent longer than those who hadn't.