Elvis Presley is preparing a return to the spotlight that could dwarf his 1968 comeback TV special.
Less than two months after a virtual Tupac Shakur gave a jaw-dropping, beyond-the-grave performance at the Coachella music festival comes word that the King of Rock 'n' Roll himself will soon be back, thanks to some digital magic from the company that revived the rapper.
Digital Domain Media Group and Elvis Presley Enterprises said Wednesday they had begun work on "a series of digital Elvis Presley likenesses for shows and multi-platform entertainment projects."
Digital Domain's chief creative officer, Ed Ulbrich, said "formal conversations" between the two companies began after Tupac's high-profile return to the stage at Coachella in mid-April. The visual effects house began working on the project earlier this week, he said, but declined to provide more details, including when the reincarnated Elvis might be ready to return to the stage, and whether he will play in Vegas.
Ulbrich was even mum on whether the reincarnated Elvis would be young or old, though he did suggest that fat-virtual-Elvis sightings are unlikely.
"The idea is that we're creating Elvis in the most favorable light and we're presenting him at his best," he said.
Elvis Presley Enterprises has been owned since 2004 by a company now known as CORE Media Group Inc., founded by billionaire entrepreneur Robert F.X. Sillerman.
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