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Google Tests TV Search Service with Dish Network

Updated: Tuesday, 09 Mar 2010, 12:23 PM EST
Published : Tuesday, 09 Mar 2010, 12:21 PM EST

(NewsCore) - Internet giant Google is testing a new television search service with Dish Network, The Wall Street Journal reported Monday.

The newspaper, citing "people familiar with the matter," said the service runs on TV set-top boxes using Google's Android operating system.

It said it allows users to search content from Dish, which has around 14 million satellite TV subscribers, as well as web video like YouTube and to personalize a lineup of shows.

Users can search by typing on a keyboard instead of using a remote control, the Journal said.

It added Google hopes to link the TV search service with its TV ad-brokering business, Google TV Ads. This would let the internet giant target ads to individual households based on viewing and TV search data, the newspaper said.

The Journal said the test began last year and is limited to a very small number of Google employees and their families. It said the test could be "discontinued at any time."

Google currently makes the vast majority of its revenue from online advertising.
 

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